For the elements that make up the organisations

For this assignment I will be writing
a report for my chosen organisation which is
Brown Fashion. Browns is a fashion boutique based in
London, England. It was founded by Joan Burstein and husband Sidney in 1970.
The business sells latest designer clothing, bags, shoes and jewellery for men
and women.  The
Browns Fashion is known as the “temple of style in the heart of London.” The
organisation has launched the careers of countless
leading fashion designers since 1970 which Browns Fashion maybe most important fashion destination in the United
Kingdom or even the world. The purpose of me
writing this report is to consult the organisation concerned and the nature of
the business. The information I will be discussing the elements that make up
the organisations Macro Environment. I will use PESTLE to analysis the
environment of Browns Fashion. The PESTLE analysis is used to identify the
external forces affecting a organisation in making up the Macro environment. From there I will give justification for the decision
made from PESTLE analysis that it impacts Browns Fashion. Through this report I
will critically asses how Browns Fashion use technology that play part in the
business environment. I will mention on the business demonstrate the use IT
information and technology and IS information system play in business
environment of Browns Fashion.

Political
environment is the most unpredictable of all eternal factors that affect
organisation. The Political factors has direct and indirect effects on
organisations which laws has an effect on Browns Fashion that has a political
meaning to it. With political factors it makes it effective of Browns Fashion
strategy and process. Also for indirect effects of political factor this
affects stakeholders within the organisation that have indirect effect on
Browns Fashion.  The political factors
affect the Work force of Browns Fashion. From my research that I found it
indicates that, around 10% of Brown Fashion employee are from EU, which when
Brexit is concluded, employees are so uncertain if they will still be able to
work in UK, Consequently Browns Fashion as an organisation might be facing
staffing issues and might be pressured to take staff that are not highly
qualified, in order to meet up with it’s the standard. Since Browns Fashion is
in the fashion industry political ensure that the business is following
government regulations that allows to influence success.

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The economic factor
may determine environment changes that might impact the planning and management
of organisations. The Economic factors on Browns Fashion make an impact to the
organisation because it is in fashion industry which this is considered one of
the key industries in the global economy. The affect economic boom periods of
the economy allow people to have more disposable income. Due to this it has
positive impact of Browns Fashion because people will be purchasing more
allowing sales to increases. Therefore, changes of recession affect the Browns
Fashion because due to the economic failure of trade and manufacturing activity
that has been reduced by of the decrease amount of GDP. Recession impacts Browns Fashion sales because it determines on
customers on spending more on products. In the time being, there is no
recession which the state of employment changes due to that people are working
more. Consumers’ buying power has increased that customers are spending more
when shopping. This is a good thing for Browns Fashion because people will be
spending more on their clothing products allowing sales to increase.

However, Browns
Fashion being the fashion industry adds to the economy since it is one of the
biggest UK fashion base business. Therefore, the competition rate of Browns
Fashion is big because there stores and individual brands that will have
negative impact on the organisation and their sales and profits. On the other
hand, there are customers who have less disposable income often go to a store
that offer cheaper clothing range products which this can have effect on Browns
Fashion because their products expensive. Due to this not that much people will
purchase their product. Also, this has negative impact on Browns Fashion
because people not purchasing their clothing products then may lead to having
large amount stock left. Clothing manufacturers
and retailers like Browns Fashion may also need to sell lower-priced clothing
brands to compete with more generic brands from other stores like Next and
Zara.

Social
factors of Browns Fashion help them grow their business that impacts society.
For Browns Fashion a number of social factors has affected the society level of
customers in making shopping decisions and what brand of clothing they prefer
to shop. Since the business Browns Fashion is a fast fashion brand they have
brought affordable and good quality clothing products. Changes in fashion is
social factor that affects Browns Fashion. This is because people may new
styles of clothing that people want to purchase it which changes affect society
of people buying decisions. In this way, fashions evolve and constantly change
over time which Fashion business like Browns Fashion keeps up with the trend
clothing range product. The effect of Customer level of income is social aspect
which the level of income can determine if customers are willing pay products
from Brown Fashion rather than going to another store. Due to the demographic
makeup of the population that keeps on changing. Due to this it has impacts
serval important changes that Browns Fashion has to face these challenges. For instant Browns
Fashion products, they offer to customer are aiming to be beneficial and
complement to customers lifestyle and behaviour.  Changes may occur of customers lifestyle and
behaviour which it is important that Browns Fashion need to respond to
customers lifestyle and behaviour. If the business does not respond to changes
in society they will lose market share and demand for their products and
services.

Technological
factors play an important for Browns Fashion. Browns Fashion is in the 21st
which Technology is a key attribute that has helped the Fashion organisation to
grow. Therefore, with technology is has increase globalization for the
business. The use of IT software and Technology devices has increased meaning
people and businesses are using it more often which Browns Fashion makes good
use of the technology. Customers can mobile and any other technology devices to
access online shopping to purchase products for instance Browns Fashion has an
online website that allows customers to look and purchase products. Due to the
changes of technology that has a positive impact on Browns Fashion sales,
marketing and consumer choices. Keeping up technology has benefited Browns
Fashion in terms of overseas expansion of the business. The Ecommerce has
helped the business to expand and able to sell to large customers with help of
technology. The use of Information technology
for Browns Fashion is helpful to them because Information Technology allows the
business to showcase external and internal images that make an impact on the
business performance. For information system this allows Browns Fashion to collect
and store information with the use of technology. Information about customers
that purchase is a source they collect which they could use the information
understand a lot of things that may benefit the business for example
information customer buying habits when they purchase products from Browns
Fashion. Also, Technology makes it easier to communicate with customer in all
sorts of way. This allows Browns Fashion to develop relationship with customer making
it effective. For example, this could apps that are on people smartphones which
Browns Fashion developed an app that allows access to many things about their
business which they could shop for clothing or footwear products or it could
allow customers to find the nearest branch or check the facilities and product
availability at a branch before making a visit.

For Legal factors
that affects Browns Fashion are important in order the business to comply
ethics focusing areas for brands they are working actively in direction. trade
embargo against another company’s imports would force clothing wholesalers to
find different suppliers. With employment regulations laws that introduce by
the government affects Browns Fashion because it makes it compulsory of
workplace legislation for Browns Fashion to contribute 3% of employee’s
workplace pension eligible for workers for this organisation. With
Environmental laws placed by the government it has made it tougher for Brown
Fashion. Therefore, laws placed on trading international are required agreement
by the government. This affects Browns Fashion on international trade of clothing
products because the regulation placed on importing and exporting clothing
products internationally has restriction on what the business does. The
business has to legally follows laws that are set by the government. Health and
safety legislation which this law is aimed to ensure that the workplace of
Browns Fashion is safe for employees to work at. Another law that Browns
Fashion complies is Employment legislation which this ensure that the
management of Browns Fashion to employees is fair for example the working hours
and minimum wages. They aim to protect employees against the abuse of power by
managers. With this law employees will safe and will be
productive.

For
Environmental factors of Browns Fashion, they are usually careful of their
carbon footprint making sure that they are globally friendly to the environment.
For Browns Fashion they mainly want to show that they are eco-friendly to
environment. The organisation focuses on sustainability of clothing product.
The organisation features a sustainable story in which adds bonus of being
eco-friendly business by mentioning bio of each the clothing brands. In this sense,
Browns is making sustainable fashion products work for them in a way that
speaks to its own image and the way its customers shops. On the other hand,
with image they are showing they are environmentally friendly which the things
they are planning to do supporting the environmentally image is using more
environment friendly raw materials, packaging and operations. Browns Fashion
wants to show that they are environmentally friendly so that they would have
positive image to customers. By doing keeping their business environment
friendly Browns Fashion are working in the direction of expansion of
productivity in which the minimization of carbon footprint.

The use of PESTLE
analysis makes up its Microenvironment environment for Browns Fashion due to
identifying the external factors that affects the business.  The Macroenvironmental factors that affects
Browns Fashion due elements that make Macroenvironmental factors contains
external forces that affecting Browns Fashion which can’t directly control.
Thus, instead Browns Fashion need to manage their macro environment in a way
that benefits that allows the business to be successful. Organisations like
Browns Fashion adapts to the Macroenvironmental factors, which include consumer
characteristics, technology, government influence and the economy. Browns
Fashion that has adapt to macroenvironmental factors are able to the knowledge
from the factors to regulate and differentiate their organisation from
competitors.

Overall, I would
like conclude the report by briefly saying that a PESTLE analysis of the
environment of Browns Fashion is a key element in that makes up the business in
being Macroenvironmental. Throughout the report I have used the PESTLE analysis
to identify key issues and how it affects the organisation. One of the key
issues I talked about is it affects the Browns Fashion employee. Due to Brexit
Employees who are from EU, are so uncertain if they will still be able to work
in UK causing an issue to Browns Fashion. Another key issue that I have
mentioned above is that trade embargo against another company’s imports would
force clothing wholesalers to find different suppliers affecting Browns Fashion
which will be cause difficulties in importing clothing products. Having reached these conclusions, the elements that
make up Macro environment is essentially neutral for Browns Fashion at the
moment and that the success of the business will be largely dependent upon
whether managers of the business capitalise upon the stated opportunities or
allow the challenges to see Browns Fashion that make impact to Macroenvironment

 

Reflective Essay

REFLECTIVE ACCOUNT

Chosen Guest
Speaker “Maintaining a Business in a Changing Environment” by Dr
Stephanie Sandland

For
this essay I will be talking about my reflection towards one Guest speaker’s
events that I attended. I have attended three guests’ speaker’s events which
were Guest Lecture Presentation slides on “Maintaining a
Business in a Changing Environment” by Dr Stephanie Sandland, Guest Speaker Sam Presentation on “The
Technological and Information Environment” and Guest Speaker Manish
presentation on “Business networking” I will discuss the lessons learned from
the chosen event and how I intend to implement ideas gained at the event to
boost my future career prospects.

The chosen Guest Speaker Event I decided to write
is “Maintaining a Business in a Changing Environment” by Dr Stephanie
Sandland. The topic that the speaker was discussing was about Setting and
Sustaining your own business. The Guest Speaker Stephanie Sandland was talking
about her business and how she managed it. Therefore, the key topic Stephanie
Sandland was discussing relating to her business is she talked about market
sector, identify the changes that occurred in a 10-year period, the way you
consider on how you need to respond to the changes and finally telling how she
retains her market point.  Stephanie
Sandland business was making Wedding dresses and Celebration cakes and selling
them to people. This Guest Speaker Event benefits me because I would like to
set up my own business in the future. The business I want open in future is a
Technology Computer Repair store. This is because I am into technology which I
have few skills to operate computer software’s and I have some idea in
repairing computers. All these skills I gained from studying IT during College
years. I will need to establish myself as the expert who can meet the needs of
the personal computer user, the small business or a larger corporation Thus,
going this event will help me learn a few new things that I intend to gain that
will give me a helping hand to my future career prospects.

From this Guest Speaker Event there are many things
that I have learned. Stephanie Sandland was talking about being passionate
about what you do. It is important for me to passionate on what business I
choose to do because I will devote a lot of time and energy to starting a
business and building it into a successful enterprise, so it’s really important
that I truly deeply enjoy the business I do. 
What Stephanie Sandland stated that starting your own business requires
careful planning, research and preparation. From this I have learned that
Stephanie Sandland was when starting up a business I must do the research. When
starting up a business, I will need to become an expert on the type industry,
products and services that I will offer to customers. It is important to do the
market research to help customers identify which doing this will surely help
the business. Another thing I have learned from Stephanie Sandland is that when
starting up a business you need to keep up with trends.

From Stephanie Sandland I learned how the changing
environments affects the business. I was able to have a clear understanding of
the implications of the changing environment affecting the business. For
example, to learn new techniques that would have a positive impact in bringing
customers, find good suppliers so that can supply the best products that I
could use to offer products to customers. She talks about comparing competition
which during the Guest Speaker Event Stephanie Sandland showed a range of
pictures comparing her cake with her competitors. The changes from competitors
can affect me in future if I’m not aware of it. Learning the changes of
environment allows me to prepared and aware when I open up my future business.
I have clear understanding on what I should do for example I could monitor
prices of competitors so that I could assess the cost and how much I should
charge.

Starting your own business requires careful
planning, research and preparation. Therefore, she was talking about keeping it
simple when starting a small business. By understanding this allows to me to
have better understanding the advice of keeping it simple at first will help
me. I should keep it simple and be careful to start something overcomplicated
that could end up with an expensive, elaborate end-product that nobody wants to
buy. As a new business owner, she states to try to start small and narrow your
focus. It is important create a simple,
quality good or service so that I slowly progress allowing the that simple idea
to be big.

I am happy that attended this Guest speaker event
because this relates to my future career which is opening up my own business.
It is a positive impact because Dr Stephanie Sandland about her own business
that she opened and she was talking key information that would be useful to me.
For example, the way she handles her business using PESTLE analysis which I
intend to implement idea of PESTLE when I start up my own business. From understanding
how she used PESTLE to identify changes and solution to her business. Thus, I
will keep that in mind in the future to use PESTLE analysis.

I am happy that I went to this Guest Speaker Event
which this opportunity came from me studying the course Business Management (BA
Honours).  Overall, I was able to learn
more about the nature and power of various business techniques and how
management works understanding the laws from Stephanie Sandland. All the advice
and lessons from that Guest Speaker Event will be an asset to me in the future
when setting up my own Potential business that is a Technology Computer Repair
business. Furthermore, the business management based degree will aid me because
opportunities of Guest Speak Events will me enhance my skills. I see myself as
a very capable and enthusiastic person who will gain a lot from further studies
whilst achieving this degree.